Session 4: Assisgnment one question

Question:
Find one example of Internet marketing that you think is particularly effective and one example that is ineffective.

Answer:
Company that are particularly effective, i would like to discuss the company ' Europe Asia Holidays ', they are an angency for providing service such as booking flight from difference airline, bus, train tickets overseas, reservation of hotel, motel, backbackers or any package set. When you go to their website, you can use the search engine, insert the place, date, time, or any journey, all information will be generate automatically including the price of each item and total, payment can be done in internet or later by person, the process takes 10 mins only which is very easy to everyone.

Advantage is what they provide a wide range of Airline, hotel, transportation company etc... also, you can select the price, they offer you two option: 1) the cheapest tickets, 2) no matter the price but with confirmed seat at once. After that, a details list shows all Airline or tranportation matching with your search, customer are easy to found what they need, with all comparsion and choices, you just need to click go into further details.

Their target customers are the teenages, backbackers, or some one who have a full journey plan (they can just give them the plan, they can advise to you any transportation can be use, let say from London to Paris, how many choices you can have, by flight, ship or train with price & time schedule for selection). Their internet marketing indeed can save a lot of time & workload by people, finally the cost minimize, that's why they can offer cheap price on all item, it is effective for all parties.

You will see them when you search 'travel' in yahoo.com.hk: they will appear in the SEM (Search Engine Marketing) side.

For more details, please click this link to reach Europe Asia Holiday:
http://www.europe-travels.net/Index/indexframe.htm

Secondly, i will discuss the company which is particularly ineffective, my choice is ' Warcoal' they are a worldwide brand for selling underwear, swimwear, nightwear, in both basic & lingerie item.

I did go into their website founds that, mainly they are promoting new item for exist and coming season, updating the news of advertisement of their brand & shops. There didn't have enough interaction area for customer for enquiry or comments, except you be the members. It is not attractive for a new customer to visit the website by just watching the new item without prices, although their pictures are very nice.

They have a good presentation on the website, but i don't think all of the customer would like to be the member at the 1st visit or even the 2nd or 3rd time. I propose them:
1) to create a new area for all customer to raise question or any enquiry, lady are very concern about the fitting or how to improve shaping, there may helps a lot for attacking the customer when they get back reply by personal. Then, customer may go to their shop for fitting, as the disadvantage is the customer will not purchase before they fit it by personal, especially in Hong Kong.
2) to offer the price list beside each item, it is very important for the customer nowadays to get price infomation from the internet. Or discount offer as well at the end of the season.
3) 'after service' column, it is a important area for customer loyality.

This is my opinion, for more details about Warcoal, you can go to:
http://www.wacoal.com.hk/collection4.htm

Session 3, Assignment one

Question 1, answer:

a) making a reservation

1. departure / destination
   
2. date & time of departure
   
3. date & time of arrival
   
4. one way or return 
   
5. Airline
   
6. Class
   
7. Fare of ticket including every charges
   
8. name & ID no. of passenger 
   
9. providing email address or tel no if necessary
10. membership

b) using frequent flyer miles (apart from point a)

1. check the miles point in account
   
2. gained points can exchange for what kind of tickets/destination
   
3. check the date & time of departure of this scheme
   
4. check if any available seats remaining from this scheme
   
5. check discount or special price offered  
   

c) completing a flight

1. confirm all details
   
2. arrange payment
   
3. a e-ticket / flight ticket are generate
   
4. check-in by personal or internet
5. seat request 
6. meal special request 

All these information from CRM can improve the staff increase their productivity, after the 1st entry, all information will be generate into next step, also which is more easy for the sales staff to handle the service request.  

For sure, it is easy for customer to check their flight planning by just a name or a reservation no. then CRM will generate the all information of your flight, you can do all check-in, meal selected on line, read all entertainment, which film, songs will be provide during the journey, the map of seat etc... is convenience for all passenger to got what information where they are at any time by just one name/no. is fine.

Question 2, answer:

Benefits for sales, marketing & customer support function

To have the customer information in CRM, it is what the information needed from the market search, to create compaigns for target customer, this is from single software package.  Information give ideas to sales & marketing to indentify loyal customer, profitable customer by providing individual service, it is up-selling define: marketing of higher-value products or services to new or existing customer, let customer create differenciation & loyalty.

For cenralized database, minimize the workload of staff, entities opportunities for promote package according to difference type of customer, this is from centralized database.  Information provided can let the sales & providing package for difference type of customer.

In conclusion, sales increase, cost reduce, long-term relationship with customer & profit increase.

Session 2, Assignment 1 question

Question 1 answer:

Both sales department and warehouse inventory department are involved in the order-to-delivery process.

Question 2 answer:

Steps for Order-to-Delivery process are as following:

Sales dept:

1. Receive order from Customer
   
2. A request delivery date given to follow and checking
   
3. to check with the system the realtime inventory status
   
4. to confirm with customer the item in stock
   
5. Crete Sales order
   
6. once the order is ready, warehouse will be automatically alert

Warehouse Inventory dept:

1. Receive S/O from sales dept
   
2. drop down complete order details such as item no, customer ship address
   
3. use a pick & pack manager within system 
   
4. use a serial number for further checking
   
5. generate packing list & delivery note 
   
6. Sales dept will be updated automatically the goods have been delivered.
7. e-mail customer all tracking details

Question 3, answer:

The product itself and the number types of goods within a company the factors that i will consider to use a ERP system.  

If the company are selling something very small such as button, bow, very small lace etc... which will contains thousand style within a company, it is necessary as too much item to remember, a ERP system is very helpful to check the details.

Second reason, is the number types of goods within a company, as describe above for small item are not expensive, the transaction is frequency everyday, besides, such a trading company, there may provide a huge number type of goods, again, it is much more easy for those company did have ERP system.

Session 1 : Assignment One Question

According to question 1, I would like to talk about UPS, which is a worldwide company providing a wide range of service of express parcel, internationally.

To handle huge amount of parcel transportation between places, a information system are most useful to collect information, recording, updating, arrange a clear and complete information for all dept, objective to achieving operational excellence. UPS have had a great website, to provide all information that client may required, you may found below UPS have set up all the procedure starting with to creat a shipment, from the log in page.

Regarding the webpage, you can easily have the following function key: view shipping history, scheudele a Pickup as per your request, you may calcuate the time & cost for your shipment as follows, it makes easy for all customers, result at attaining customer intimacy and service:

Customer can do all process on the net, while all information recorded. Also, UPS will sending an email to the receiver informed the parcel arrival date and time. Both sender and receiver can update the parcel status on the internet too, which is conveniece for every parties.

For more details, you may go to UPS website: : http://www.ups.com/content/hk/en/index.jsx

Secondly, i would like to introduce the company is: IDS, businss including marketing, logistics and manucaturing as a member of Li & Fung Group. They have a very big supplier chain & business around the world, their operation spread in HK, mainland of China, Taiwan, Thailand, Malaysia, Singapore, Indonesila, the Phillippines, and Brunel.

Marketing: promote, sell, bill, collect.

Logistics: ship, store, deliver

Manufactureing: make, test, package

Information system will be necessary for them to handle all these process in difference places, to enable the sharing of documentation, allowing teams to work collaboratively, to act as knowledge management tool, storing and sharing business intelligence.

Allowing their customer or vendor, to re-view all details, place order or download order from the website, such as delivery, qty outstanding, bill, overdue payment etc...report will be follow up. You can get all information needed.

For more details, you can go to: http://www.idsgroup.com/

In conclusion, both company are aim at achieving operational excellence, improving decision making, and ensuring survival. From the website, there shows new product or services, objectives at promoting competitive advanage too, i hope my explanation is good enough to describe all about these two company under this topic.

My 1st blog

hello everybody..... this is Helen, how are you?